First Impressions of a Website

A study this year from the Missouri University of Science and Technology suggests that first impressions form quickly on the web.

The study also says that “it takes a little longer – about 2.6 seconds – for a user’s eyes to land on that area of a website that most influences their first impression.”

According to the study and accompanying article, first impressions do, in fact, affect how people view an organization:

“We know first impressions are very important,” says Dr. Hong Sheng, assistant professor of business and information technology at Missouri S&T. “As more people use the Internet to search for information, a user’s first impressions of a website can determine whether that user forms a favorable or unfavorable view of that organization.”

To read more about this study, please visit the university’s site at